UNITED STATES—Despite many headlines about the finance industry’s increasing focus on ESG criteria for investments, current impact identification, quantification, and verification have not innovated fast enough to keep up with investor demand.  However, as consumer, business, and government leaders commit to a new “stakeholder capitalism” the need for robust impact measurement only increases.

Common Good Marketplace emulates best practices from the rise of global carbon markets and offers an exchange designed to register and trade verified SDG-characterized assets, where market forces determine their true economic value.  This approach enables Common Good Marketplace to avoid the pitfall of impact washing and unleash the power of markets to create a more sustainable future for all.


global ESG assets under management projected by 2025, a third of global AUM¹



global impact investing
market size in 2020²


carbon markets serve as a model for a marketplace for the “common good”


Using the $200 billion carbon markets as a model, a marketplace for the “common good” is emerging that turns proven social impacts into transferable assets with clear economic value.

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2021 Impact Priorities

Build marketplace MVPs

 Identify sponsors to structure impacts around assets

 Further publicize Common Good Marketplace

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