UNITED STATES—Despite many headlines about the finance industry’s increasing focus on ESG criteria for investments, current impact identification, quantification, and verification have not innovated fast enough to keep up with investor demand.  However, as consumer, business, and government leaders commit to a new “stakeholder capitalism” the need for robust impact measurement only increases.

Common Good Marketplace emulates best practices from the rise of global carbon markets and offers an exchange designed to register and trade verified SDG-characterized assets, where market forces determine their true economic value.  This approach enables Common Good Marketplace to avoid the pitfall of impact washing and unleash the power of markets to create a more sustainable future for all.