From Fast Company
Most philanthropic galas are designed to celebrate the year’s accomplishments and generate a new round of donations. But for Charity: Water’s annual Charity: Ball last December, CEO Scott Harrison had something unique planned. “There is a big binary risk,” he said as he watched attendees who had paid $2,500 per ticket stream into New York’s Metropolitan Museum of Art. “I’m either going to look very stupid in front of 400 people or maybe make them cry.”