Traction Athletic Performance

Fort Wayne, IN

Sports training programs typically center on athletic performance and skill. Since focus on holistic development is often in short supply, these programs can lack trainers and mentors who invest in the development of an athlete outside of sports.

Traction Athletic Performance is a training platform focused on building human potential. Their approach integrates human development, mental performance, athletic performance, and skills training into a micro process of sports. Their mission is to empower human development beyond sports through the holistic training of the athlete.

Key Stats

Monthly membership options ranging from $160 to $300/month.

15 

College scholarships earned and 2 club tournament titles.

9-18 

Ages of primary target customer, with football as the primary sport.

Leadership

DeAundre Muhammad

CEO and Co-Founder

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